When a customer walks into your office, not sell it the first product that comes to mind. Sit them down and evaluate their needs, then they sell the products that meet their needs. I once worked with a guy in the banking sector, which was one of the best at explaining the benefits and features [...]
Posts under ‘Marketing’
Avoiding a “Lack of Communication”
It is in every ad and most job descriptions: must have excellent communication skills. Worse yet, once hired, it reappears annually at review time: Improve communication skills. What is a worker to do? Communication skills do not need a graduate degree, only common sense, a little homework and a better understanding of the role communication [...]
