1 – Easy to guess: ideas. A fine idea is almost 100% success. If you think that the best graphics and best animations are the keys for business you are wrong. People come to you because you have the information they want or they are seeking. Think this: to build another site with similar content or building a site with new content? Would you not be the first? Do not feel like something new to give to potential customers? Also you do not want to earn money for your time and information or products? Find your niche and be the first one in the. Let people who come to you.2 – Seek first – very important. If I have a site that dark colors, I go and never come back to get it to enter. Yes, I returned only if that site sells or promotes a kind of dark horror film or books, etc. I want or search. But dark background is not good idea for regular sites. People will not look at black sites, because they move away. People want to look at sites with bright cool colors, but not aggressive to them.
3 – Animation – annoying or not? Yes, another essential element and help the business. I love sites with Flash animation, but not too aggressive and not in full screen hides the rest of the site. I prefer to little amount of animations. They should be small and integral parts of the site. They also have a “skip” button to the intros and pass to the right site. Of course animations can be huge, but only if they are some pictures of products you sell or promote. Interactive catalog is good, but flying dog chasing motocat is not good if you do not sell pet accessories…
4 – Navigation – where is my hotel? People do not want to find everything they need. What is navigation? Where is site-map? Where is the coolest window cleaner I’m looking for? How can I get it? Hello! Damn … and never contact you. The answer is simple: give him / her with a search box, instructions “how to buy”, “how to find”, “how to seek out” and others. Remember that customers do not want to think about where, what, etc. and how you should answer them on their hands. Perhaps it is impolite to say “everyone is idiots”, but that’s a fact: they are lazy and do not want them to look…
5 – Functionality – how big is a car? Each site must be functional. How about various links and no FAQ? I am out. Be your first customer who entered your site. What you see? Do you know what, how, where? What do you do when cart is full? What if you do not find what you wanted? Is there a wish list? Or mail contact or online service? See it. You may find there are many things to change or maybe not. I hope it can useful for your business.
